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The Vallarta Botanical Gardens (VBG), founded in 2004 and opened to the public in 2005, are a non-profit with the mission of conserving and celebrating the unique plant biodiversity of western Mexico. Founded by Bob Price, together with his mother Betty Price and local co-founder Jesus Reyes, on what was then degraded cattle pasture, the Gardens today are a sanctuary for thousands of species of plants, birds, and pollinators.

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